Going the Distance: Focus Groups & Taking Your Case to Trial

At Butler Kahn, we prepare cases for trial.

When we accept a client for representation, it’s because our client wants trial lawyers who will litigate a case from the beginning to the end. Not all law firms do that—some take in lots of cases and settle them quickly, never intending to set foot in a courtroom. That’s not how we practice law. We take only a small number of cases so we can invest our time, energy, and capital into every case we handle.

When it comes to trial preparation, our end-goal is always the same: open and honest communication with the jury. We sometimes use focus groups to achieve that goal. Focus groups help in several ways:

1. they help us understand what questions jurors are likely to have,
2. they help us understand which exhibits jurors will find helpful, and
3. they allow us to practice clear, understandable presentations.

Although not every case requires a focus group, they can be enormously helpful in the right cases. Often, Butler Kahn teams up with Focus Jury Research to analyze and prepare cases.

Focus groups are one tool in Butler Kahn’s toolbox for going the distance.

Jeb Butler

Jeb Butler’s career as a Georgia trial lawyer has led to a $150 million verdict in a product liability case against Chrysler for a dangerous vehicle design that caused the death of a child, a $45 million settlement for a young man who permanently lost the ability to walk and talk, and numerous other verdicts and settlements, many of which are confidential at the defendant’s insistence. Jeb has worked on several cases that led to systemic changes and improvements in public safety. He has been repeatedly recognized as a Georgia SuperLawyer and ranks among Georgia’s legal elite. Jeb graduated in the top 10% of his class at UGA Law, argued on the National Moot Court team, and published in the Law Review. He is the founding partner of Butler Kahn law firm. Connect with me on LinkedIn